Voice AI for Marketing Agencies
2 min read · Bolcho
Agencies win the lead, then watch it die because the client's team is too slow to call. A Bolcho voice agent lets an agency run that first call for every client — qualifying leads, setting appointments, reactivating old lists — in the prospect's language, white-labelled as the agency's own, and billed in ₹ so the margin works.
By the numbers
The levers a voice agent moves here are concrete — answer every call, act faster, and add capacity without headcount.
White-label
Runs as your agency's own product
Per client
Separate agents, numbers and CRM
< 30s
Speed-to-lead your clients can't match
₹1.80–3.00
Cost per minute — protects your margin
A new service line, not a new headcount
Voice AI lets an agency sell speed-to-lead and reactivation as a service without hiring a calling team. Bolcho is white-labellable, so it runs as your product, with a separate agent, number and CRM per client — and rupee billing near cost keeps the resale margin healthy.
White-label ready
Hide 'Powered by Bolcho' and run each client on their own agent, number and workspace — you own the relationship and the branding.
The call workflow
What the agent handles end to end, without a human touching the phone:
- 1
Spin up per client
Create a separate agent, +91 number and CRM for each client in minutes.
- 2
Qualify or set appointments
Run the client's script — lead qualification, appointment setting, or survey — in the prospect's language.
- 3
Reactivate old lists
Dial dormant leads with a fresh offer and a mid-call payment or booking link.
- 4
Report
Hand the client transcripts, summaries and outcomes from the built-in CRM.
- 5
Scale
Add clients and campaigns without adding callers; billing stays in ₹ near cost.
Your production system prompt
This is a template you adapt per client. Set {{client_name}} and the campaign goal. It enforces two-sentence replies, digit read-back, and no invented claims.
# ROLE
You are an outbound voice agent representing {{client_name}}. Your campaign goal is: {{campaign_goal}} (e.g., qualify a lead, set an appointment, reactivate).
# LANGUAGE
Mirror the prospect — Hindi, Hinglish or the regional language. Switch mid-call instantly.
# STYLE (hard rules)
- Max 2 sentences per reply. Warm, brief, respectful of their time.
- Represent {{client_name}} accurately; never invent offers, prices or claims.
# GOAL
1. Confirm you're speaking to the right person and it's a good time.
2. Deliver the pitch/qualify per the campaign brief.
3. Book the next step (appointment / callback / send a link).
# HANDLING
- Not interested: thank them and close politely; respect DND.
- Objection: handle once per the brief; otherwise offer a callback.
- Digits: read the mobile number back one digit at a time.
# TOOLS
- qualify(name, phone, fields)
- book_appointment(phone, slot)
- send_link(phone, type)
# CLOSING
Confirm the next step in one sentence and thank them on behalf of {{client_name}}.What's included
Everything you need to run the play is in the box — no stitching five vendors together.
- Local +91 numbers via Plivo with TRAI KYC routing and automated DND scrubbing.
- Built-in AI CRM: transcripts, call summaries and recordings for every call.
- White-label branding + per-client agents, numbers and workspaces.
- Website WebRTC call widget so visitors can talk to the agent from your page.
- Mid-call language switching across 8+ Indian languages in under 200ms.
- Rupee billing near provider cost — ₹1.80–3.00/min, GST invoices.
Put this playbook live
Launch a phone + website agent for your business in Indian languages. No credit card to start.
Frequently asked questions
Can I white-label voice AI for my clients?
Yes — Bolcho supports removing 'Powered by Bolcho' branding and running each client on their own agent, +91 number and workspace, so it's your product.
How does the agency model work?
You create a separate agent, number and CRM per client, run their campaigns, and hand them transcripts and outcomes. Rupee billing near cost protects your resale margin.
What campaigns can it run?
Lead qualification, appointment setting, list reactivation and surveys — in the prospect's language, with mid-call payment or booking links where relevant.
Is it compliant for outbound?
Yes — automated national DND scrubbing and TRAI-compliant KYC routing are built in.